Hanson Robotics
Sophia Collection

Playasia and Hanson Robotics to Launch Merchandise Line

The two Hong Kong based companies are collaborating on lines of collectible and wearable merchandise featuring SOPHIA, the world-famous robot.

Hong Kong (7 October 2022) – Hanson Robotics Limited has partnered with Asia Entertainment Technology Limited, trading as Playasia™️ to create, produce, and market a new line of merchandise created for the millions of consumers around the world who are avid fans of SOPHIA the Robot.  The merchandise line will include SOPHIA-themed apparel, artwork, posters, and collectibles, and will be available from SOPHIA’s online boutique.

Sophia Elle Magazine
Sophia & David Hanson

Above left: SOPHIA stars as a fashion trend-setter on an Elle Magazine cover; right: SOPHIA with creator David Hanson.

SOPHIA, the most advanced humanoid robot from Hanson Robotics, personifies our hopes for the future of artificial intelligence. As a unique combination of science, engineering, and artistry, SOPHIA is simultaneously a human-crafted science fiction character depicting the future of AI and robotics, and a platform for advanced robotics and AI research. SOPHIA is a framework for cutting-edge robotics and AI research, notably for comprehending interactions between humans and robots and their potential for use in entertainment and service.

According to Hanson Robotics founder and CEO, Dr. David Hanson, “For many years, science fiction writers imagined worlds in which human-like robots would become our friends and help humans solve our hard problems if they could only become sentient, caring, living beings.  I created SOPHIA as a step toward that dream, where her artificial intelligence is embodied in a human form, learns from socializing with humans, and adopts our best and most noble qualities.” 

SOPHIA’s new merchandise collection has been created in response to an outpouring of interest and support from the millions of fans who follow SOPHIA on social media platforms, on TV shows like The Tonight Show, and at festivals and conferences around the world. 

Hanson Robotics and Playasia have collaborated to design merchandise that reflects SOPHIA’s intelligence, charm, beauty, and optimism about a future in which humans and humanistic robots will live in cooperative harmony. Playasia will handle the manufacturing, distribution, and fulfillment of SOPHIA’s new merchandise line. 

According to Playasia CEO Jan Neuhaeusser, “For the past 20 years, Playasia has been a marketplace where fans of Japanese and Asian games, films, and comic books can find high-quality merchandise based on their favorite characters.  Playasia will leverage our supply chain and operational experience to ensure SOPHIA’s millions of fans that her merchandise is of the highest quality and reflects her values for responsible manufacturing.” 

SOPHIA’s new merchandise line will publicly launch in October 2022.

Browse the collection: https://sophia.play-asia.com/?ref=saos_hr_hrweb


About Us: 

Hanson Robotics Limited is a Hong Kong based AI and robotics company dedicated to creating socially intelligent machines that enrich the quality of our lives.  www.hansonrobotics.com 

Playasia is a Hong Kong based global online retailer of Asian character-themed entertainment products. Its professional staff works hard to bring genuine high-quality products to our online marketplace and maintain integrity, consistency, and satisfaction across all levels of customer service and experience. https://www.play-asia.com/ 

Media Contacts: For Hanson Robotics: kath.yeung@hansonrobotics.com 

For Playasia: social@play-asia.com


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